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About BLOOMS

Bloom's Pretzels is a family team of passionate foodies who have been developing the world famous European-style soft pretzels since 2016. Since then, we've expanded to include more than 15 different flavour varieties and introduced our popular frozen Ready-To-Bake pretzel dough.

Our Story

We are a family-run wholesale bakery specialising in Soft Pretzels based in Auckland.

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Bloom’s Pretzels Ltd. formerly Bloom’s Buttery, began circa 2013 when a small German-run artisanal buttery started in Auckland. In 2016, the Lindridge family acquired and worked together to continue making the finest pretzels in New Zealand. 

 

We have leased a new purposely built food-grade premises in Mt Roskill and started importing specialised equipment from around the world to help the growing demand for pretzels here. Since then, they have made Bloom’s Pretzels their own; expanding their operations to include a wide selection of flavours, shapes and sizes to meet the needs of our loyal customers, wholesale and retail, and have opened distribution channels with food stores all over the country.

 

They have grown to become a popular store favourite and known in the baking industry with their commitment to delivering the best quality product possible. They use only the finest ingredients and time-honoured recipes to ensure that each and every pretzel is of the highest standards and that each bite satisfies, from the traditional flavours to their unique kiwi twists. 

 

The Bloom's Team still continue attend the weekend farmers markets in Howick and Clevedon where they started their journey and love seeing their amazing customers every weekend and hearing feedback about new flavours. Their extended market range includes their popular filled pretzels, loyal customers travel from around Auckland to try these delicious creations.

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They continue to steadily grow their wholesale with new customers coming on board weekly and by extending their reach outside of Auckland! 

Our TEAM

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KARL

Karl is our hands-on owner with background in production management and creative development. Karl works in all departments - you may have seen him on deliveries or in the bakery helping with our daily production. 

LOAN

Loan is a passionate crafts-woman and is a jeweller by trade, with a love for baking, cooking and sewing. She manages our pretzel production and baking (and is our best twister!) Loan also attends the Sunday stall at the Clevedon Farmers Market.

LEANNA

Leanna is our in-house creative with a background in digital design and passion for food. She takes care of our social media and all things design. Leanna also runs our Sunday stall at the Clevedon Farmers Market.

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